Tagatose, which is a new conceptual sweetening-typed health food developed by CJ Jeiljedang, is scheduled to enter European market at its full scale. CJ Jeiljedang export Tagatose to Norway, Denmark and Italy. This case is another export following that of Spain. Europe has wide social sentiments to manage blood sugar. Therefore Europe is believed to be a growing market for demand of functional products to help regulation of blood sugar. CJ Jeiljedang expects that exporting Tagatose to Europe will be increasing more than 200 next year compared to this year..
CJ Jeiljedang succeeded in commercialization of ingredient from Tagatose in nature by enzyme method the end of last year for the first time in Korea. Moreover, CJ Jeiljedang, in order to notify this fact for global markets including Europe, operates an web site (http://www.cjingredient.com) that is additional website for alternative sweetening while it has been making various efforts for market development such as active sales activities on site of Europe..
Thanks to these efforts, ‘Baeksul Tagatose’ was determined to be exported to United States of America, India and Spain along with launching its B2B product at the end of last year while its superiority was earlier approved from overseas market than domestic market and now it is under development of European markets at its full scale..
Especially Norway and Denmark which belong to Northern European countries among those countries which are newly determined for importing ‘Baeksul Tagatose’ are under rapid spreading of a movement to indicate ‘GI(Glycemic Index)’ meaning blood sugar level on menus in restaurant, ingredients of processed food. Because of this, the ingredients of Tagatose from which people can enjoy sweet tastes in cuisines or beverages and help to regulation of blood sugar are more and more attract people’s attentions. However, while interests for Tagatose are more and more intensified, there are still not many manufacturers or distributers for Tagatose excepting some of companies such as Damhert in Belgium. CJ Jeiljedang expects that European markets for sweetening-type health foods are newly restructured as ‘Baeksul Tagatose’ enters European market at its full scale..
Especially, as Tagatose could be used as a sweetening agent for beverages or foods due to characteristics of powder products and its sugar content is almost same level as sugar, which makes it possible to be used an alternative sugar for confectionery. Thus Tagatose has benefits that could be used for multi purposes depending on local food cultures even in Europe where food cultures are advanced..
In fact, the use of Tagatose in Western / Southern Europe where people usually enjoy various and more affluent tastes than Northern Europe where people enjoy relatively plain tastes appears differently. CJ Jeiljedang sells ‘Tagatose’ as a mixed sweetening type along with other sweetening agent in Norway and Denmark among new countries for exporting Tagatose while it will be used for raw materials for low calorie chocolate and cookie without sugar for an existing exporting country, Spain and a new exporting country, Itlay..
“Expansion of export in European countries has its meaning as it is targeted primarily for Northern Europe where people’s income level is high” and “As technological capabilities of CJ Jeiljedang are fully proved by global market, CJ will enlarge export much more” added CJ Jeiljedang..
※ Descriptions for Tagatose.
‘Tagatose’ produced by CJ Jeiljedang is a new conceptual health food which is officially certified by KFDA as a health food. People can enjoy sweet tastes more naturally adding Tagatose to beverages such as coffee and juice while it helps to regulation of blood sugar. Thus ‘Tagatose’ is beloved by consumers as an innovative conceptual health food. Especially people who gave up pleasure of sweet tastes due to their blood sugar level showed a great interest for ‘Tagatose’ ‘Tagatose’ was first delivered as products for companies at the end of last year and then delivered as consumer products on April of this year. ‘Tagatose’, which is originated from a small amount of sweet taste in milk, cheese and apple, is a functional ingredient originated from nature. Since ‘Tagatose’ helps to suppress sugar absorption from foods containing lots of sugar and carbohydrate and its taste is very similar to that of sugar, which helps people enjoy sweet taste while they regulate their blood sugar. This is a great benefit of ‘Tagatose’.