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CJ Freshway undergoes extensive renewal of ‘Itswell’, the food materials PB

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CJ Freshway undergoes extensive renewal of ‘Itswell’, the food materials PB

 

 

CJ Freshway, the No. 1 food materials distribution company of Korea, is newly introducing ‘Itswell’, the representative PB, through extensive renewal.

 

Through this renewal, brand strategy has been modified together with BI design. Therefore, this renewal will also exert significant impact on food materials distribution business of CJ.

 

BI design has been created using the image of the scarf of a chef’s uniform to symbolize confidence on taste and quality as well as professionalism of food materials brand. While the existing BI lacked impact and readability, the name, ‘Itswell’ was horizontally arranged at the bottom of the design while continuously using the basic colors of bright red and yellow.