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CJ tofu selected for supply to Beijing Olympic Village

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CJ tofu selected for supply to Beijing Olympic Village

 

 

While tofu of CJ CheilJedang is receiving great popularity in China, the home of tofu, CJ tofu recently made the outstanding achievement of being selected for supply to Beijing Olympic Village. With this, CJ will provide athletes and related persons from all over the world with the outstanding taste and quality of ‘CJ Baiwi Tofu’ during the Olympic period.

 

It was March last year when CJ CheilJedang began tofu business in China. After establishing ‘CJ ER SHANG’ as a joint venture with ER SHANG Group, the largest food company in Beijing of China, CJ commenced business activities in full scale by placing CJ’s logo on ‘Baiwi’ tofu, the tofu brand of ER SHANG Group.

 

‘Baiwi’ is one of the 400 national brands selected by Chinese government. Being the first instance of joint venture between a national brand of China and a foreign company, this collaboration of ER SHANG with CJ created great sensation among the locals in China at the time.