CJ Welfare Foundation (Director Jae-hyun Lee) held a culture and food sharing event worth 400 million won geared to approximately 30,000 children in 1,300 study groups through its sharing platform, CJ Donor’s Camp.
▶ Students in study groups listening to music and playing instruments through a contactless cultural program, Contactless Cultural Play, by CJ Welfare Foundation
This program was arranged with the intention of helping children create delightful memories while experiencing cultural events indoors in the midst of the pandemic. The culture-sharing event is called Contactless Cultural Play and is conducted based on online content, while the food-sharing event is centered around sharing food and traditional dishes for national holidays.
Under Contactless Cultural Play, children watch movies or listen to music and play card games or discuss the pieces to reinterpret them and appreciate what they saw and listened to. The program was designed on a budget of 1,500 million won to support children to enjoy the arts and to help them develop creativity and mature personalities. Between August and September, the event, which consists of 10 sessions, was conducted for 3,800 children in 150 private study groups.
Food-sharing was also held to take care of children’s health and appetites. At the start of the summer vacation, CJ The Market gift cards worth 200,000 won were delivered to 1,000 study groups (25,000 children) which they could use to purchase food items. For the Chuseok holidays, CJ The Market selected 100 study groups (2,500 children) to offer CJ The Market gift cards worth 350,000 won. The company intends to let children take the food home for Chuseok.
A CJ Welfare Foundation representative said, “I hope that the children will remember the sharing program as a fun and exciting event even if only for a while. We will look for more ways to help study group students experience various creative activities.”
CJ Welfare Foundation was founded in 2005 and has since performed projects for children to help them develop creativity, integrated thinking, and character through cultural experiences and learning. For the past 16 years, CJ Welfare Foundation has sponsored more than 1.6 million children and teenagers based on 4,600 study groups across the country. Starting in 2020, the foundation has expanded its diverse non-face-to-face programs, including Cultural Creative Education Programs and Teenage Culture Clubs to cope with the new situation during the COVID-19 pandemic.