CSR Activities

CJ CheilJedang’s CSV project receives global spotlight as a best practice

2018.12.04

As the importance of future value creation based on sustainability is growing worldwide, CJ CheilJedang’s management philosophy of CSV (Creating Shared Value) has attained the global spotlight as a best practice of ‘South-South Cooperation (international cooperation in which a leading developing nation supports a least developed nation).’


As the importance of future value creation based on sustainability is growing worldwide, CJ CheilJedang’s management philosophy of CSV (Creating Shared Value) has attained the global spotlight as a best practice of ‘South-South Cooperation (international cooperation in which a leading developing nation supports a least developed nation).’

|Case of global CSV introduced at UN GSSD EXPO

The UN GSSD EXPO 2018(UN Global South-South Development Expo 2018) took place at the UN Headquarters in New York from November 28 to 30 (local time). This event is hosted by the UNOSSC (United Nations Office South-South Cooperation) under the UNDP (United Nations Development Programme).

The UN GSSD EXPO 2018 is the only expo provided by the UN for developing countries since 2008 to share knowledge and insights about South-South Cooperation with various stakeholders, and provide platforms to develop new channels of cooperation or build new cooperative relations.

This year, there were forums on various topics about South-South Cooperation. In Forum 8 with the topic of ‘Private-sector Partnerships for Inclusive and Sustainable South-South Cooperation,’ Min Hee-Kyung, Vice President and Director of CJ CheilJedang CSV Management, participated as a panel. Min introduced CJ CheilJedang’s global CSV activities in Ninh Thuan Province, Vietnam with KOICA as a best practice of South-South Cooperation.

|CSV project for rural development in Vietnam

CJ CheilJedang has been carrying out the CSV project for rural development in Vietnam with KOICA since 2014 to increase farm household income in Vietnam and strengthen their independence. Tam Ugan 2 Town in Ninh Thuan Province, the first target of the project, was an underprivileged town where a third of the households were suffering from extreme poverty with a monthly income of less than $35 per person.

CJ CheilJedang was in charge of supplying Korean chili pepper seeds and studying and transferring agricultural technology to effectively cultivate them. KOICA established the comprehensive town development plan and supported autonomous resident education and establishment of a cooperative. Both CJ and KOICA remodeled the school and community hall facilities, and also established water pipes and irrigation channels in cooperation with K-Water.

Tam Ugan 2 Town of Ninh Thuan Province, where a total of 245 households had been growing corn without any special cultivation techniques, has shown an increase in farmhouses for chili pepper harvesting from 2 to 43 households in 2014 as well as five times more income than before.

Last year, CJ constructed a chili powder processing plant in Tam Ugan 2 Town of Ninh Thuan Province and established a system to immediately process the chili peppers harvested at the farmhouses. Chili peppers produced here are used as the ingredient of gochujang for export or kimchi in Vietnam after undergoing strict quality testing by CJ CheilJedang. Thus, CJ CheilJedang can stably supply ingredients with reliable quality, and farmhouses in Ninh Thuan Province can increase their income by harvesting chili peppers on a contract basis.

This project won recognition for its contribution to an increase of income among poor Vietnamese farmhouses and improvement of the rural culture. Accordingly, CJ became the first company ever to receive a medal from the Vietnamese government. In 2016, it became the only Asian company to be selected as one of the Change the World List by American business magazine Fortune.

“CJ is striving to create shared value for people to gain mutual interests and prosperity through the management philosophy of contributing to the nation via business,” said Vice President Min Hee-Kyung. “We will create another best practice by constantly developing cases to solve social problems and even develop new business opportunities at the same time.”