CJ CGV tops National Brand Competitiveness Index for 7 years in a row
CJ CGV was ranked first in Korea Productivity Center's National Brand Competitiveness Index (NBCI) in the multiplex cinema category for seven consecutive years.
The NBCI is a highly credible brand survey participated by over 30,000 consumers during a year to evaluate the brand awareness, image and customer loyalty of companies.
Enjoy cinema and culture together - Cultureplex CJ CGV
In this year's survey, CJ CGV was highly recognized by consumers for solidifying its role as a "Cultureplex" by allowing customers to enjoy not only movies but also various other cultural activities, including music, fine arts, performance and exhibitions.
The company greatly appealed to consumers by creating diverse theater spaces and implementing active cultural marketing.
Over the past year, CJ CGV has introduced theaters of a new concept, such as "TEMPUR CINEMA", the world's first reclining bed theater, "CGV SUBPAC", where viewers can enjoy extremely vivid sounds, and "CGV Daehangno Culture Theater", taking the initiative in creating cultural cinema spaces.
It has also made efforts to increase the number of special theaters such as "4DX" for enjoying movies with all five senses and "Screen X" featuring a three-sided screen, as well as the number of exclusive contents for such special theaters. It has sought to deliver such changes to provide opportunities for viewers to enjoy movies in new and different ways.
This year in particular, the company has focused more on cultural marketing activities engaging customers at the individual and regional theater level.
These activities include "Dongseongno CGV Town Culture Festival" by six CGV theaters in Daegu, "CGV Kids' Painting Contest" by eight CGV theaters in Yeongnam Province, and "Halloween Festival" by four CGV theaters in Bundang.
These events brought movie viewers more opportunities to join more diverse and new events.
In addition, CGV Daehangno launched the "One Day Outdoor Class" that teaches hobbies such as ukulele and pilates on its rooftop space for one day, and CGV Incheon installed "CGV STRIKEZONE", a screen baseball facility. CGV Piccadilly 1958 presented the "Screen English" class that involves teaching English in the theater.
CJ CGV holds many other activities every year, including "CGV Green Cinema", where you can enjoy movies and performances in an open air setting, "CGV Culture Play" combining movies, music, exhibitions and conversation, and "CGV Youth Brand Festival".
The company has also renewed its services and benefits for customers to provide more segmented customer services, including "1318 Club", exclusively for young viewers, "CGV Noblesse" for seniors, "Special Theater Club" for movie buffs and "Arthouse Club" for indie art movie enthusiasts.
It also improved customer convenience by launching its CGV mobile app that reflects evolving customer needs.
Meanwhile, CJ CGV is also contributing to the long-term development of the film industry by, for example, operating 21 CGV Arthouse indie movie theaters and supporting future film industry leaders through Toto's Film Workshop, a youth film creative education program.
CJ CGV Marketing Director Chung Jong-Min said, "One thing that has made CGV the most loved theater brand over the past seven years is our efforts to change ourselves into a theater that keeps in tune and enjoys with our viewers." "As Korea's No.1 theater business operator that is advancing into the global market, we will continue to do our utmost efforts to become loved by movie viewers."