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CJ CheilJedang sets out to recycle its own Hetbahn containers

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CJ CheilJedang is collecting recyclable Hetbahn containers, which are usually just disposed of, and turning them into valuable resources.

CJ CheilJedang holds a campaign called “Upcycling Our Containers for the Earth” in which the company collects Hetbahn containers used by consumers.

CJ CheilJedang holds a campaign called “Upcycling Our Containers for the Earth” in which the company collects Hetbahn containers used by consumers.

▶ CJ CheilJedang holds a campaign called “Upcycling Our Containers for the Earth” in which the company collects Hetbahn containers used by consumers.

This campaign is held on CJ The Market, CJ CheilJedang’s shopping mall. After purchasing a special set with Hetbahn and a collection box, consumers can then put at least 20 Hetbahn containers into the box and return them through CJ Logistics. All they have to do is scan the QR code on the box to apply for the return service and put the box outside their doors. Every time the containers are returned, they can also earn 1,000 CJ ONE Points.

The collected Hetbahn containers are then separated and washed at community self-sufficiency centers, after which they are turned into materials for holiday gift set trays. Through this process, community self-sufficiency centers are also able to create more jobs and earn profits by supplying raw materials to companies partnered with CJ CheilJedang. In addition to upcycling Hetbahn, CJ CheilJedang will develop this into an environment-friendly creating shared value (CSV) project that creates jobs and income sources for the underprivileged.

After test-operating the campaign online, the company will establish offline bases to increase the collection rate of Hetbahn containers. CJ CheilJedang will set up ‘exclusive collection boxes for Hetbahn containers’ at local government offices and hypermarkets nationwide, through which it is expected to collect 4 million containers this year. Once enough containers are collected, the company will expand the application scope to environment-friendly logistics pallets with CJ Logistics and further enhance the recycling value.

Hetbahn container collection process

▶ Hetbahn container collection process

Aside from that, CJ CheilJedang is reducing plastic waste by developing green packaging technology, which reuses plastic scrap that is left from making Hetbahn containers back into making other Hetbahn containers. This technology was developed last year based on 4 years of research by CJ CheilJedang Packaging Center and is currently being test-operated at the Busan Plant. It is also set to be put into use at Jincheon BC, the biggest Hetbahn production facility, within this year.

“We look forward to the active participation of consumers so that this Hetbahn container collection campaign can become a ‘resource circulation platform for the environment’,” said an official at CJ CheilJedang. “We will actively practice ESG by making efforts to reduce plastic with sincerity.”

Meanwhile, CJ CheilJedang has declared that it will achieve ‘Carbon Neutral and Zero Waste by 2050’ to eliminate all greenhouse gas emissions by 2050.

01/20/2022