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CJ ENM signs an MOU with Hong Kong Tourism Board for the production of content set in Hong Kong

2021.10.07

CJ ENM announced on the 27th that it had signed an MOU with Hong Kong Tourism Board (HKTB) for the production of content, such as dramas and variety shows, set in Hong Kong.

Producing unique and diverse content with HKTB’s cooperation and consultation regarding location shooting

With this MOU, CJ ENM will be able to film and produce content in Hong Kong more easily from 2022 to 2024 with the cooperation and consultation of HKTB.

CJ ENM plans to cooperate closely with HKTB to create unique and diverse content set in Hong Kong and introduce the tourist attractions, products, and culture of Hong Kong. HKTB will have a chance to let the whole world know of the charms of Hong Kong as a tourist destination with CJ ENM’s various content filmed in Hong Kong.

CJ ENM is leading the trend in broadcasting content by producing popular dramas like ‘Hospital Playlist,’ ‘Vincenzo,’ ‘It's Okay to Not Be Okay,’ and ‘Crash Landing On You’ and entertainment shows like ‘Youn's Kitchen,’ ‘New Journey to the West,’ ‘Grandpas Over Flowers,’ and ‘I Can See Your Voice’ . CJ ENM’s original content is currently aired in over 200 countries and is accessible to the whole world on global streaming platforms.

CJ ENM expands its foothold in the global market through strategic partnerships with many different countries

“We’re excited to show our viewers the charms of Hong Kong through this partnership with HKTB,” said Sang Moo Lee, Director of CJ ENM Media Solutions Division. “With CJ ENM’s premium original content, which has been proved to have global influence and power, we’re going to continue expanding our foothold in the global market through strategic partnerships with many different countries.”

“HKTB is the first tourism organization to form a strategic partnership with CJ ENM,” said Dr YK Pang, Chairman of HKTB. “We hope the world sees the charms of Hong Kong through the famous K-dramas and entertainment shows so that Hong Kong can regain its status of being a world-renowned tourist destination when we can all freely travel around the world once again. HKTB is making efforts for Hong Kong to receive more attention from consumers by collaborating with influential media companies.”