TVING has ranked first in the OTT category at the 2021 Brand of the Year Awards, awards for which are given based on a poll of consumers.
TVING announced on the 25th that it had won the grand prize in the OTT category at the 2021 Brand of the Year Awards, hosted by the Korea Consumer Forum.
Celebrating its 19th anniversary this year, the Brand of the Year Awards is an event that selects and awards South Korea’s best brands, which have achieved brilliant results in the year, based on basic brand surveys and a consumer poll.
From June 21 to July 4, the Korea Consumer Forum conducted a consumer poll via the website, mobile, and phone surveys. The surveys, which took place over 14 days, were participated in by some 610,000 consumers, recording the highest number of votes ever.
Since its launch as an independent corporation in October 2020, TVING has been turning out original content across a variety of genres including dramas, entertainment shows, movies, and sports, starting with its original entertainment show “Girls' High School Mystery Class”.
TVING has been continuing to garner good reviews with its fresh and distinguished programming, including the aforementioned “Girls' High School Mystery Class,” TVING’s first original entertainment show, which has cemented itself as an IP (intellectual property) franchise by announcing the launch of season 2 at the end of the year, as well as PD Young-seok Na’s “New Journey to the West: Spring Camp,” the tvN show “Surprising Saturday”'s spinoff “Idol Dictation Contest,” and the recently launched romance reality show “Transit Love”.
TVING is set to launch another original entertainment show “Golshin Advent”, which will feature South Korea's best MCs Ho-dong Kang and Dong-yeop Shin, and popular raconteur Su-geun Lee all in one place, and the webtoon-based original dramas “Yumi's Cells” and “Drunk City Women” are also awaiting launch in September and October, respectively. In addition, TVING is also expanding its scope into the field of sports, having recently secured exclusive OTT broadcast rights for Germany's Bundesliga and for Tottenham Hotspur's play-off matches in the UEFA Europa Conference League, along with the live broadcasting of the 2020 UEFA European Football Championship (UEFA Euro 2020).
TVING’s Director of Content Business Hye-jeong Hwang said, “The driving force behind TVING‘s rise in brand power is our investment in original content, which has been conducted assiduously since our launch. We will strive to grow into a leader in K-OTT based on high-quality content that can satisfy the diverse tastes of consumers.”
TVING was launched as an independent corporation after being spun off from CJ ENM in October last year, and since its inception, it has concentrated its efforts on original content securement and technology advancement. Having formed partnerships with JTBC and Naver to further grow its business, TVING plans to expand its portfolio with some 30 original content pieces and various exclusive services this year.