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CJ CheilJedang to double the production infrastructure for Bibigo Grilled Fish and expand the market

2021.03.18

CJ CheilJedang, the first company to open up the market for fishery HMR products, will enlarge the market by expanding the production infrastructure for ‘Bibigo Grilled Fish’.

Preparing for the rapidly growing demand for fishery HMR products and expanding its overseas exports

5 types of CJ CheilJedang’s Bibigo Grilled Fish (Grilled Sole, Grilled Mackerel, Grilled Spanish Mackerel, Grilled Atka Mackerel, Grilled Pacific Saury)

▶ 5 types of CJ CheilJedang’s Bibigo Grilled Fish (Grilled Sole, Grilled Mackerel, Grilled Spanish Mackerel, Grilled Atka Mackerel, Grilled Pacific Saury)

CJ CheilJedang will extend the production line for ‘Bibigo Grilled Fish’ and double its manufacturing competencies. This will be done to prepare in advance for the rapidly growing demand for fishery HMR products and continue to lead the market with the capacity to produce a greater variety of fish species.

The company is currently selling five types of ‘Bibigo Grilled Fish’, including Mackerel, Sole, Spanish mackerel, Atka mackerel, and Pacific saury, surpassing 6 million products in cumulative sales volume as of the end of last month, which is 1 year and 6 months after the release. The cumulative sales is currently at 25 billion KRW, showing a monthly average growth of 20% last year with increasing consumer demands. It is unusual that a fishery HMR brand has grown into a brand with the annual sales of 10 billion KRW in the HMR market, which has been focused mostly on meat.

Will present various grilled fish products to keep pace with the accelerating home-cooking trend

CJ CheilJedang will present various grilled fish products to keep pace with the accelerating ‘home-cooking trend’ using this extended production line. The company will provide ‘fish protein diets’ using ‘Bibigo Grilled Fish’ and also conduct a new campaign to meet consumer needs this year like last year’s campaign ‘Fish Today, Menu Today’, which was well received by consumers.

The company will also expand into overseas markets in the mid-/long run. The goal is to contribute to widely promoting the excellent K-fishery processed goods overseas by exporting the ‘K-food style grilled fish’ to major countries worldwide.

CJ CheilJedang points out that the differentiated taste and quality as well as cooking convenience are what make ‘Bibigo Grilled Fish’ so popular. ‘Bibigo Grilled Fish’ has controlled the fishy smell using optimized ingredients for each type of fish, such as apple extracts. It has a soft texture that is golden brown and slightly crisp on the outside by grilling it briefly in the oven at a high temperature. Fish protein products have become so popular also due to the accelerating new trend in ‘home-cooked meals’ that are both healthy and convenient to cook.

“We’re striving for preemptive investments and constant R&D to prepare for the future as Korea’s leading HMR company,” said an official at CJ CheilJedang. “We will make continuous efforts so that consumers can enjoy all kinds of grilled fish conveniently at home.”