CJ Logistics integrated with CJ Logistics America brand and launched CJ Logistics and declared a new beginning in the North American market.
American logistics company DSC acquired in 2018 is reborn as a CJ brand
▶ Employees pose in front of the signboard of the newly integrated brand, CJ Logistics.
CJ Logistics announced on the 2nd that the CJ Logistics America brand will be integrated into CJ Logistics and full-scale global marketing will begin accordingly. CJ Logistics launched CJ Logistics America last year by merging DSC Logistics, acquired in 2018 through M&A with CJ Logistics USA. With this integration, logistics company DSC, with a 60-year history founded in Chicago, USA in 1960, is reborn as a CJ brand.
CJ Logistics America will unify the visual identity by applying the newly integrated brand, CJ Logistics, to all of its signboards, uniforms, and employee ID cards. This will hopefully help expand the sales network by using the CJ brand’s value, which has secured its place as a global brand such as Korean food and K-pop. Moreover, the website (america.cjlogistics.com) has also been relaunched to introduce the advanced logistics brand value of CJ Logistics to the global market.
The integrated CJ Logistics is expected to become a global leader by providing advanced logistics services
▶ CJ Logistics America’s website with the newly integrated CJ Logistics brand (america.cjlogistics.com)
CJ Logistics is expecting to enhance global logistics competency with this brand integration. By combining the network of CJ Logistics America, which was a strong logistics player in North America, with the infrastructure of CJ Logistics, the company will portray a unified CJ Logistics brand to consumers to accelerate the generation of potential B2B clients. The company will be able to provide more extensive and diverse services such as international maritime and air transport (forwarding) and omnichannel fulfillment in the retail industry by providing services as a single brand with CJ Logistics America. In addition, the logistics business can be expanded from food and consumer goods into high value-added industries like cold chain and electric/electronics industries, thereby ensuring a stable growth foundation and differentiated competitiveness.
“We will expand the supply chain using our global network and advanced logistics technology,” said Ed Bowersox, CEO of CJ Logistics America. “We expect to expand our sales foundation in the North American market by sharing the CJ brand associated with Korean food and K-pop.”
CJ Logistics is currently building a global logistics network with 279 bases in 154 cities in 40 countries worldwide. The company plans to become a global logistics leader based on innovative logistics competencies according to its new brand slogan, “WE DESIGN LOGISTICS.”