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CGV Launches AzitX, a Theater Rental Platform for Big Screen Console Gaming

2021.01.21

Get out of the confines of your home and enjoy an exclusive experience at CGV’s private theaters.

A theater rental platform on cinema infrastructure for the optimum gaming experience launches on January 16.

CGV Launches AzitX

Seoul, South Korea, January 15, 2021 — CGV announced today that it is launching AzitX—a theater rental platform for big screen console gameplay on January 16, 2021. The company offered a pilot AzitX service in four theaters including CGV Ilsan. The five-day pre-opening service was received with heated response and most show times were completely sold out. This led to the official opening of AzitX in 34 CGV theaters nationwide, including the CGV Yongsan I’Park Mall, to allow more people to enjoy the spectacle of big screen gaming.

AzitX makes full use of CGV’s premium projection infrastructure to offer the theater rental service for a mind-blowing console gaming experience. The huge screen, realistic sound, and comfortable seats of the theater allow users to play games privately while being fully immersed in the gameplay.

Bring your own gaming consoles and games to play

AzitX is designed to offer a tailored gaming service to each and every customer when they bring the game console, games, and accessories of their choice to the theater. Accordingly, customers who’d like to come and enjoy the large screen experience must bring their own game devices and games.

Customers who’d like to use this service can visit the CGV webpage or mobile app and choose AzitX from the list of movies. Then select the movie theater they’d like to go to and make a reservation. It costs KRW 100,000 before 6:00 p.m. and KRW 150,000 after 6:00 p.m. for two hours of gameplay for a group of four people. Customers are provided with an extra 30 minutes to set up their games before they can start. Up to 10 people can use the service, and if the number in the group exceeds four people, an extra fee of KRW 10,000 is charged per person. During the COVID-19 pandemic, the maximum number of people is subject to change depending on the social distancing level at the time.

In celebration of the official launch of AzitX, CGV is holding a promotional campaign through guests will receive one more hour free of charge until January 31, 2021. Visit the Event page in CGV webpage to check participating theaters and other details.

“People haven’t been able to do the things they love doing since the COVID-19 pandemic began. The desire to be compensated for this and the craving for a special cultural experience in an exclusive place seem to have led to the enormous popularity of AzitX,” said Han Seung-Woo, a Director in charge of AzitX, CGV. “We are offering small entertainment spaces where people can enjoy games privately with their friends. We hope everyone can have a great time with people with the same hobby at CGV.”

CGV is a provider of a rich cinema experience captivating audiences with theaters featuring an array of cutting edge technologies, such as 4DX, an immersive theater that satisfies all five senses, ScreenX, a multi-projection theater, and SOUNDX, a theater with 3D stereoscopic sound system. The latest addition of AzitX will be yet another attempt by CGV to offer a differentiated experience to customers.