6
Vol.

Live New CJ

Making Your Daily
Routines New

CJ, a global lifestyle company that
leads lifestyles through diverse
businesses, with a focus on culture.

Since 2012, CJ Group has been deeply establishing culture in people’s lives beyond simply
creating products and services and introduced the slogan of "Creating Culture" with its will
to become a culture creation company that can spread throughout the world.

Over the past several years, as the global expansion of CJ Group has accelerated and the
scope of its business has diversified, a slogan was needed to reflect the present and the
future of the CJ Group. Through this group campaign, the group introduced the new English slogan
'Live New CJ' along with the current slogan 'Creating Culture.'

LIVE NEW CJ

CJ's new lifestyles transform
your daily routines.

The new slogan 'Live New' easily and concisely expresses the purposes of the CJ brand and
its customer value. It signals that CJ's new lifestyle will renew your daily life.

Your daily life can be constantly renewed. CJ Group to offer newer value to your daily life,
making it more healthy, enjoyable and convenient. That's why CJ remains a strong fixture in your life.

CJ Group to offer newer value
to your daily routine

6
Vol.

Live New CJ