CJ Cultural Foundation, founded in 2006 under the group’s philosophy of “No culture, no country,”
contributes to expanding culture and building a healthy cultural environment by fulfilling the dreams of young creators
through support programs in music, film, and performances, ‘TUNE UP’, ‘STORY UP’, and ‘STAGE UP,’ respectively.
Dream keeper for young creators
Support program for musicians
TUNE UP helps young, up-and-coming indie musicians access the music industry ecosystem and the global market by supporting their activities ranging from music and live video production to recording, concerts, and marketing. The program is credited with contributing to the diversity of the Korean music industry.
Support program for short film directors
STORY UP helps up-and-coming directors create films and expand into the global market by providing financial support, post-production support, expert mentoring, and assistance with submission to various film festivals in and outside Korea. The program also organizes short film screening events, STORY UP SHORTS, to introduce talented creators and their films to the public, thereby driving the growth of Korea’s film industry.
Support program for development of musical performances
STAGE UP provides comprehensive support for musical productions, including discovering various works, production development, venue support, and promotion & marketing to help creators and creator groups share their creations with a broader public, revitalizing Korea’s performing arts ecosystem and the growth of original growth of K-original musicals.
Korea’s only support program for contemporary music students studying overseas
CJ Music Scholarship helps Korean students at Berklee College of Music and at prestigious music graduate schools foster and showcase their talent on global stages. The program helps students grow and communicate with society by providing scholarships and opportunities to perform on stages, create albums, and teach as TUNE UP Music Class instructors.
An online platform for creator–audience communication
CJ AZIT is where imagination becomes reality for musicians and where one can immerse oneself in the joy of cultural diversity. The two offline platforms operated are CJ AZIT Gwnagheungchang, a space optimized for music creation and concerts, and CJ AZIT Daehakro, a venue specializing in musicals and theater productions.
Optimum online platform to support creators
AZIT LIVE is a YouTube-based platform designed to help TUNE UP musicians access the Korean and global markets. From well-made live performance videos to online concerts and AZIT LIVE Premium offering cinema-level immersion, AZIT LIVE continues to evolve and foster a new culture for music enjoyment.
As a member of the global community, CJ participates in helping to resolve global issues in developing countries, as well as practicing various social contribution activities in overseas markets based on our business capabilities.
Providing education for girls in developing countries
"Girls’ Education" is a campaign held to improve the educational environment for girls in developing countries and encourage better lives. CJ contributes to raising awareness and promoting consensus on girls’ education through media outreach and leverage of various business platforms, including global festivals such as KCON and MAMA, as well as Olive Young.
A film festival that fulfills the dreams of young Asian filmmakers
CJ Cultural Foundation has been discovering and nurturing young and talented film directors in China by hosting the Korea–China Short Film Festival since 2014. The foundation is devoted to helping Asia establish itself as the heart of the global cultural market by laying the groundwork for creation in both Korea’s and China’s filmmaking industries.
Forming the foundation for development of the film industry in Vietnam
CJ Cultural Foundation has been supporting young film directors in Vietnam in making short films since 2018. Through open call scenarios, production support, and providing screening and audience engagement opportunities, the foundation takes the initiative in promoting cultural exchange to develop the Vietnamese film industry.