Germany To Discover New Foods – Korean Tastes


CJ Europe GmbH will be presented during ‘Korean Week’ at Kaufhof, Frankfurt, one of the largest department store chains in Germany.


During the Korean Weeks events, from 18th to 27th of September, CJ Europe will proudly represent Korean food sector. By taking every opportunity of marketing its CJ Brand and Korean foods, CJ will introduce not only ‘Het-bahn’, ‘Crunch Kimchi’ and Mandu’ but also other CJ’s processed foods which are not usually found in the European market.


One of the objectives in introducing our products through the event is to penetrate local markets effectively. CJ also hopes that such ‘food demonstrations’ help German consumers get familiar with Korean food since products like Kimchi and Mandu have much associated meanings from their bedrock position in Korean culture.