CJ America launched food distribution business focusing on Korean Market in the beginning of July. For this, CJ America established CJ Foods, and built up local infra such as 50,000 sqft. warehouse and human resources.
Main businesses of CJ Foods are food wholesales for markets and food supplies for restaurants. CJ Foods deal with CJ products and local OEM products and develop PB products.
First of all, CJ Foods concentrate on Korean market in the west coast area including California and then gradually expand the business to Midwest and East Coast. They plan to open Chicago branch in 2004 to expand the distribution channel all over the States.
Based on the success in Korean market, they will launch into ethnic market and finally go into main stream market to build up CJ brand in the States.