CJ Logistics voted as the best company for brand competitiveness for four consecutive years
- With 13,000 couriers and 15,000 delivery offices, it owns the largest network and surplus of professional human resources
On August 31, CJ Logistics announced that the company was recognized as the best logistics company for personal delivery service by the National Brand Competitiveness Index (NBCI) of the Korea Productivity Center for four consecutive years.
The NBCI is a highly credible survey performed by the Korea Productivity Center to gauge brand competitiveness through analysis via one-on-one interviews as to brand awareness and purchase intention, conducting about 14,700 consumers in five major Korean cities, namely Seoul, Busan, Incheon, Gwangju and Daejeon.
CJ Logistics was ranked the first after receiving excellent scores from consumers in terms of image, purchase intention and brand awareness. The company has had the honor of holdingthe top place among parcel delivery companies for the past four years in row, dating back to 2012.
CJ Logistics is the largest in the parcel delivery industry, consisting of 13,000 couriers and 15,000 delivery offices across the country, amounting to Korea’s largest network and surplus of professional courier staff. The company has been endeavoring to enhance consumer satisfaction by improving service quality and reflecting consumer feedback into its services.
The company has been actively seeking to improve customer convenience through a range of special delivery services including convenience store (CVS) parcel delivery where customers can have 24-hour access to delivery service, luggage center at airports for the convenience of travelers, and perfect parcel delivery which is exclusively for luxury items. In addition, it has been keeping up with current trends by creating a delivery app through which customers can place an order for delivery service and track it, and by launching Self-Desk service with which customers can apply for delivery service by themselves.
Moreover, CJ Logistics educates its couriers through ongoing service training to ensure that uniforms and ID are worn at all times. Other innovative efforts that the company has made to ensure customer security include the phone number transfer system in which a customer’s phone number on an invoice is changed to a virtual number in order to protect personal information, and the policy to display the name of the delivery person on an invoice. An official from CJ Logistics said, “We have continued to offer differentiated services to customers to allow for more reliable and convenient use. We are making increased efforts to actively listen to our customers and apply their feedback into our service innovations.”