“You should visit here, when you come to Seoul. Twosome coffee siwon.
9-20 second floor, Myeong-dong 1st street, Joongu, Seoul”
Chi Si Won, who is one of Super Junior members, posted above paragraph with a picture on last Feb, 4th via his tweet account. This news immediately arrived at 3 millions of his followers and a message “I am pleased to visit” is re-tweeted (shared) with several language. In 60 days since then, this shop mentioned by Choi Si Won became a hot place in Myeongdong which is a representative tourist spot in Korea
This case is a story of
The first celeb shop of Twosome is
Sales of MD(Merchandise) such as Tumblr with signature of So Ji Seup, mug, T-shirt and other products exceed 20 times at general shops.
Menus such as Vanilla Sakerato, and citron ginger tea and other developed by So Ji Seup are exclusively sold this shop and then delivered to all Twosome shops in Korea. And now these menus became major menus of Twosome.
The second Celeb shop is
The third Celeb shop is
A person in Twosome of CJ FoodVille said “We are well progressing not only for PR effects but also sales” and “Its know-how is not just to borrow names of Celeb but also continue to make stories containing emotions of celeb for menu and space”
Indeed, all of Twosome shops participated by So Ji Seup, Choi Si Won and Teddy sell their special menus containing preferences of corresponding celebs. In addition, So Ji Seup and Choi Si Won actually visit the shops once a week and Teddy is known to frequently visit his working room at 4th floor of the shop. These participation with authenticity from celebs are transferred to all of country via SNS cannels of customers and thus their shops have become “Hot spots” where Korean Wave fans need to visit and moreover, these are proved to give positive effects for Twosome to enter global markets. A person in Chinese Twosome said “More people who visit Chinese shops are asking us to provide same menus as corresponding Celeb shops questioning whether menus are same brands as Celeb in Korea” and “We feel that moccasin telegraph is rapidly spreading on site and this reaction is expected to give positive roles for global future businesses of Twosome” In the meantime, Twosome is running 8 shops at 4 provinces such as Qinyang, Tienjin and Shanghai since it entered Beijing on August, 2012 and it is scheduled to open 9th shop in Beijing this month.