Indeed, all of Twosome shops participated by So Ji Seup, Choi Si Won and Teddy sell their special menus containing preferences of corresponding celebs. In addition, So Ji Seup and Choi Si Won actually visit the shops once a week and Teddy is known to frequently visit his working room at 4^th floor of the shop. These participation with authenticity from celebs are transferred to all of country via SNS cannels of customers and thus their shops have become “Hot spots” where Korean Wave fans need to visit and moreover, these are proved to give positive effects for Twosome to enter global markets. A person in Chinese Twosome said “More people who visit Chinese shops are asking us to provide same menus as corresponding Celeb shops questioning whether menus are same brands as Celeb in Korea” and “We feel that moccasin telegraph is rapidly spreading on site and this reaction is expected to give positive roles for global future businesses of Twosome” In the meantime, Twosome is running 8 shops at 4 provinces such as Qinyang, Tienjin and Shanghai since it entered Beijing on August, 2012 and it is scheduled to open 9^th shop in Beijing this month.