Tous Les Jours of CJ Food Ville is accelerating its marketing for South East Asia opening No.1 shop in
This shop is a Cafe type bakery with 54 chairs in 86 Pyeong (area) and located at a central area of downtown where many foreign restaurants and cafes are densely located. Especially nearby
A person in Tous Les Jours said “We performed a trial operation to check a settlement in the site and as a result, its outlook is positive to achieve 1.5 times of expected sales persistently during that period” and “As economic growth of Cambodia is stable and number of middle class and foreigners continue to increase, and if we make efforts considering a lesson from a success story in Vietnam, it will be enough to become a No.1 bakery in Cambodia”
Until now, Tous Les Jours entered
In this case of Tous Les Jours , Cambodia also has an advanced bakery culture affected by France in the past just like Vietnam and with its high average economic growth of 9.8％ for last 10 years and more than 50 of young generation under age of 30s, the consumption level of Cambodia is also increasing. Therefore, Tous Les Jours expects that its business in Cambodia is enough to be successful. Tous Les Jours’s entering Cambodia is carried out via Master franchise contract with CBM corporation that is a large F&B company in Cambodia..
Tous Les Jours is expected to promote full-fledged marketing for
No. 1 shop of Tous Les Jours’s in Cambodia consists of approximately 120 kinds of breads and 100 cakes and dessert and approximately 10 of its product is localized breads and beverage using local tropical fruits although most of products are similar to that of Korea market. In the meantime, CJ group is enhancing its global management by holding a conference in Ho Chi Minh of Vietnam last April participated by managements.