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Celebrating the second anniversary, tvN declares t

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Celebrating the second anniversary, tvN declares the second takeoff by changing BI, etc.

 

 

tvN to celebrate the second anniversary declares the second takeoff by changing BI, etc.

Opened on the 9th of October 2006, tvN, nearing the second anniversary, is attracting viewers with high-quality contents to embrace entire generations under the motto of ‘tvN 2.0’.

 

To suit the reputation as the ‘representative channel of new media’, tvN has drastically reduced showing programs prohibited of viewing by audiences aged 19 or younger and newly installed entertainment programs to be enjoyed by the entire family, therefore is receiving great responses from the viewers.

 

Also, tvN will resolutely carry out BI (brand identity) change to express the channel identity and brand image. The changed tvN BI (photo) delivers the dynamism of takeoff into becoming the ‘Asia’s No. 1 representative new media brand’. For change into the ‘open channel to be enjoyed by all viewers’, tvN has selected more familiar and intuitive type style for the new BI. In addition, based on the symbol of ‘Passion is Red’, red color is used to represent the company’s will to become a differentiated channel with the most active and powerful impact in the new media industry.