CJ Home Shopping Opening CJ Ticket differentiated from other ticketing services
CJ Home Shopping opened CJ Ticket (http://ticket.cjmall.com) on the 14th of April and commenced reservation service on 4 categories of movie, performance, concert and exhibition/ leisure and sports. CJ Home Shopping put up the strategy to emphasize differentiation from other ticketing services. Firstly, CJ Home Shopping is planning to actively induce inflow of CJmall customers by establishing link with the Internet shopping mall of CJmall. CJ Ticket will invite customers by utilizing CJmall points and CJ gift vouchers, etc. and is planning to promote participation by customers in movie previews/ invitational events with ‘Candy’, the gift points. Also, customers making purchases with the ‘CJ Card’ in affiliation with Shinhan, Hyundai and BC Card will be given discount for movie tickets. CJ Ticket will introduce quick reservation service to select seats in advance and to search available dates. This service will also show stage and screen views from each seat. To activate theater performances and exhibitions, CJ Ticket will provide the differentiated service to exempt service charges for all customers making reservation for theater performance and exhibition tickets. With the ticket site opening, CJ Home Shopping is anticipating not only the short-term effect of sales increase, but also the mid to long-term effect to induce customers in the 20s and 30s with high level of interest in movies and performances to become customers CJmall.