CJ CheilJedang said it has launched bottled deep-sea drinking water, signaling a new trend in the drinking water market.
The company said the desalinized water product, called Mine Water, is extracted from 650 meters below the ocean near
Positioned to compete in the premium-water market, deep-sea water is believed to be naturally free of chemicals, pollutants and pathogens, and rich in minerals and nutrients.
CJ hopes to lead the new trend in the country`s bottled water market, with sales next year targeted at 3.5 billion won ($3.8 million). It plans to expand sales to 10 billion won by 2010.