Tous Les Jours to advance into Vietnamese market for the first time

Tous Les Jours (www.tlj.co.kr), the bakery brand run by CJ Foodville has made its first advancement into the Vietnamese market.

Tous Les Jours has recently opened its first store in Ho Chi Minh City of Vietnam. With this, Tous Les Jours has established the bridgehead for advancement into Southeast Asian market.

Consisted of 2 levels with the total area of 396.7㎡, Ho Chi Minh Store 1 is located in Haibatrung St. in the downtown area of Ho Chi Minh City.

This store is surrounded by trendy shops of clothes and mobile phones, etc. The major competitors, such as ‘Kinh Do’ and ‘Duc Phat’, the first and second brands in the market at the moment, are located respectively on the left and to the right across the road from the Tous Les Jours store.

The1^st Tous Les Jours store in Vietnam has been designed with the store atmosphere and menu composition to be similar to Korean stores by more than 90%.

With the strategy of menu localization, product types of toast and sandwich bread have been reduced down to 4 varieties because ther