Tous Les Jours to advance into Vietnamese market for the first time
Tous Les Jours (www.tlj.co.kr), the bakery brand run by CJ Foodville has made its first advancement into the Vietnamese market.
Tous Les Jours has recently opened its first store in
Consisted of 2 levels with the total area of 396.7㎡, Ho Chi Minh Store 1 is located in
This store is surrounded by trendy shops of clothes and mobile phones, etc. The major competitors, such as ‘Kinh Do’ and ‘Duc Phat’, the first and second brands in the market at the moment, are located respectively on the left and to the right across the road from the Tous Les Jours store.
The1st Tous Les Jours store in
With the strategy of menu localization, product types of toast and sandwich bread have been reduced down to 4 varieties because ther