A home shopping broadcasting set a record of 12 billion won sales a day by selling products of one company for a whole day.
CJ Home Shopping announced that it achieved 12 billion won sales a day last 7th from ‘The first simultaneous live broadcast from five stations in the home shopping history, 24 hours Samsung Electronics Special Program’.
This is the highest daily sale amount in the home shopping history. This amount is like hitting the jackpot unexpectedly considering the average daily sales of 6~7 billion won.
It was analyzed that TV, refrigerator, air conditioner, etc. were sold a lot because of German World Cup which is only one month away and a lot of marriages and moves.
In the program, products of Samsung Electronics were sold for 24 hours through broadcasting. The broadcast was divided into five sections by product for 19 hours 30 minutes from 6:00 AM to 1:30 AM of the following day.
On the other hand, this program was the first simultaneous live broadcast from five stations in the home shopping history from Publicity Hall of Digital Valley in Samsung Electronics in Suwon, an outdoor garden, a research building, an inside studio of CJ Home Shopping, and outdoor media valley for vivid ambience and effective broadcast.
In particular, aerial filming was introduced using a helicopter and a large crane in this broadcast for the first time in the home shopping history. In addition, large number of staffs including 13 producers, 17 show-hosts, 5 models of Samsung Electronics and 150 staffs was mobilized for it.