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CJ CheilJedang's Hetbahn Announces Exclusive NAVER Event for 'Rice Day' Celebration

▶ CJ CheilJedang's Hetbahn will host a special event on NAVER on August 18th in honor of 'Rice Day.'

In recognition of 'Rice Day' on August 18th, CJ CheilJedang's premier instant rice brand, Hetbahn, is set to unveil a distinctive event on NAVER.

To honor this significant day, NAVER's homepage will prominently feature the Hetbahn logo, accompanied by the message, "Today is Rice Day; ensure you enjoy your meal." With the intent of "Rekindling the Korean Passion for Rice," Hetbahn will connect with consumers through a nostalgic illustration showcasing a farmer cradling a generous bowl of rice.

"Today is Rice Day": Hetbahn Logo and Message Displayed on the 18th with Up to 50% Discounts Until the 24th

Until the 24th, various Hetbahn products, including Hetbahn, Hetbahn Pot Rice, and Hetbahn Konjac Rice, can be purchased at up to 50% off through NAVER Shopping. Products that pair well with Hetbahn, such as Bibigo Beef Bone Soup, Bibigo Dumplings, and Bibigo Kimchi, will also be featured.

It's worth noting that a significant portion of these products can also benefit from the added value provided by NAVER's ongoing 'Summer Black Friday' campaign until the 27th. With the application of specific coupons—offering savings like a 7,000 won reduction on first-ever purchases over 20,000 won and a 20% discount on purchases exceeding 25,000 won—customers can realize even greater value.

A CJ CheilJedang spokesperson commented, "As the nation's leading instant rice brand, we remain committed to curating events that resonate and foster deeper connections with our valued consumers."