Focus

CGV opens Drive-in Square One

2021.07.01

CGV’s first drive-in movie theater opened on June 25, 2021, a cinema easily accessible by the urban audience.

A permanent drive-in theater opened in Yeonsu-gu, Incheon, reflecting the needs of movie goers

An aerial view of CGV Drive-in Square One to open near Square One in Yeonsu-gu, Incheon, showing cars gathered in front of a large movie screen.

On June 23, 2021, CJ CGV announced that it launched a CGV Drive-in Square One for 100 cars on the Square One premises of Yeonsu-gu, Incheon. CGV’s first permanent movie theater is located in downtown Yeonsu-gu, readily accessible by local residents. There is a trail along Seunggicheon stream just on the right side of the screen, allowing visitors to go for a stroll before heading to the cinema. Two films will be played daily on a large 20 m by 8.3 m screen.

To watch a movie at CGV Drive-in Square One, you can visit the CGV webpage or use a mobile app, set CGV Drive-in Square One as the theater you’d like to visit, and reserve a ticket. Tickets are priced at KRW 24,000 for weekdays and KRW 26,000 for weekends and holidays. There are no limits to the number of viewers, but only sedans and RVs can access the cinema. There is also a separate space where approximately 50 cars can stand by before the movie begins for more convenience. CGV also paid attention to even the smallest details, having invested in road pavement for a pleasant parking environment, featuring EV chargers, and parking lanes carefully placed for the best viewing angle.

Offers urban walking trails and a delivery pick-up zone

The theater also provides CGV delivery service with a dedicated pick-up zone. Movie goers can enjoy a variety of snacks while watching the movie, such as popcorn, nachos, and corn dogs. Deliveries can be made using Coupang Eats to the CGV delivery pick-up zone, CGV Yeonsu, Incheon. The pick-up zone is on the left side of the screen.

Various launching events arranged from free movie previews to full giveaways

To celebrate the opening of CGV Drive-in Square One, there was a free preview event. The Fast and the Furious was screened at 8:30 p.m. on June 24, 2021, a day before opening day.

A series of opening events were also prepared. A gift giveaway event took place for three days starting on June 25, 2021. A set of Corelle dinnerware was given to all those who bought movie tickets. The next day, users who purchased tickets were provided with a KRW 5,000 gift certificate for use at Square One Shopping Mall to celebrate the collaboration with Square One. On June 27, a sweepstakes event was held on site, where numerous prizes including CGV Drive-in Square One tickets and Coca-Cola goods were offered. Between June 24 and July 18, Paconnie frying pans and random goods will be presented to customers who order food worth over KRW 20,000 on the CGV delivery service at CGV Drive-in Square One on a first-come-first-serve basis.

See details on the event page on CGV webpage and a CGV mobile app.

Jinho Cho, Sales Director of CGV said, “Based on our experience from running a Seoul Land car cinema last year, the new drive-in theater was designed to deliver a healing, pleasant time to audiences seeking to relieve COVID-19 stress. I am looking forward to seeing movie goers enjoying a special cinema experience at our Drive-in Square One, a thriving urban cinema surrounded by nature.”