CJ Olive Young (global.oliveyoung.com) announced on January 5, 2021 that it had launched the Olive Young Store, its official brand store on the largest online shopping platform in Southeast Asia, Shopee.
CJ Olive Yong enters the biggest e-commerce platform in Southeast Asia, following the 2019 MOU with Dairy Farm Group, the largest distributor in the region
▲A screen shot of the Olive Young Store by CJ Olive Young on Shopee, the largest online shopping platform in Southeast Asia
CJ Olive Young opened its brand store on Shopee as a shop-in-shop to kick start the sales of its cosmetic brands. This will be the starting point for the company to introduce high-quality Korean cosmetics to the local consumers who are keen on K-beauty.
Shopee is the largest online shopping platform in Southeast Asia active in seven Asian countries, including Singapore, Thailand, the Philippines, Vietnam, and Taiwan. It is also the leader in mobile services that are customized to the preference of local users, surpassing 200 million app downloads as of last year.
The official Olive Young Store opened as a shop-in-shop, spreading K-beauty starting with the export and sales of its own brands
CJ Olive Young made inroads into the Southeast Asian market, by signing an MOU with the largest distribution company in Southeast Asia, Dairy Farm Group, at the end of 2019 and entered the local health & beauty store, Guardian. This year is expected to be a milestone year when the company expands its business in full-scale in Southeast Asia, by targeting both online and offline distribution channels.
There are six Olive Young brands that will be sold on the Olive Young Store on Shoppe. They are color cosmetics brands WAKEMAKE and colorgram, skin care brands ROUND A’ROUND, BOTANIC HEAL boH, BRING GREEN, and beauty accessory brand Fillimilli. The company carefully selected approximately 300 products from its six brands that have become popular among overseas consumers through word-of-mouth for being cost-effective.
Indonesia and Malaysia to be the first countries Olive Young will enter…
Olive Young will make an all-out effort to expand its presence in Southeast Asia by targeting both online and offline channels
CJ Olive Young started by opening Olive Young Stores in two countries, Indonesia, and Malaysia, among all the countries in which Shopee operates. It will also soon open its Taiwan store in March. As there are many fans of K-beauty and mobile shopping among the younger generations in Indonesia and Malaysia, CJ Olive Young plans to introduce outstanding Korean cosmetics and secure its footing as the leading K-beauty platform.
A CJ Olive Young representative said, “We have now set up a foothold upon which we can grow by targeting both online and offline distribution platforms in Southeast Asia, a fiercely competitive market of K-beauty. We’ll go beyond the Korean market and find growth engines of K-beauty in the global market by taking the lead in the globalization effort of Korean cosmetics.”
CJ Olive Young is developing its global business by making various strategies according to the characteristics of different markets. For Greater China and Southeast Asia, the company is collaborating with local companies, while expanding K-beauty business via Olive Young Global, its direct purchase platform for overseas customers, for Europe and North America.