Focus

CGV's Nature-Inspired Special Screening Room "CINE & FORÊT" Makes Its First International Debut, Garnering a Fervent Response in Vietnam

2019.06.03

CINE & FORÊT, a special screening room designed with the theme of nature in the city, is gaining huge popularity among Vietnamese moviegoers, presenting them with opportunities to heal.

On April 26, CINE & FORÊT made its Vietnamese debut in Hanoi, Vietnam

Entrance to the CINE & FORÊT lounge at CGV Vincom Star City D Capitale located in Hanoi, Vietnam
▲ Entrance to the CINE & FORÊT lounge at CGV Vincom Star City D Capitale located in Hanoi, Vietnam

On April 26, CJ CGV, headed by CEO Byung-hwan Choi, launched its first overseas CINE & FORÊT special screening room equipped with 29 seats at CGV Vincom Star City D Capitale, a movie theater located in Hanoi, Vietnam.

Meaning cinema and a forest, CINE & FORÊT is a nature-inspired screening room that was designed in soothing green and reflects the back-to-nature lifestyle. Having debuted for the first time at CGV Gangbyeon in July last year, CINE & FORÊT opened its first overseas location nine months afterward, driven by its popularity among South Koran moviegoers with the aim of providing a different movie-viewing experience to international moviegoers as well.

Featuring a green interior recalling a forest and a ceiling reminiscent of a sky embroidered with stars, CINE & FORÊT Vietnam gives off a strong nature-friendly feel. CINE & FORÊT features a total of 29 seats, which are divided into 25 beanbag seats in the shape of single-seater sofas and four Cabana seats reminiscent of a vacation resort. Each seat is furnished with a wooden picnic table, increasing convenience for the visitors.

For three weeks since its opening, CINE & FORÊT has recorded a high seat occupancy of over 50%!

CINE & FORÊT screening room
▲ Full view of the inside of the CINE & FORÊT screening room at CGV Vincom Star City D Capitale in Hanoi

Full view of the lobby of CGV Vincom Star City D Capitale, which houses the first overseas CINE & FORÊT special screening room
▲ Full view of the lobby of CGV Vincom Star City D Capitale, which houses the first overseas CINE & FORÊT special screening room

For three weeks after its opening, CINE & FORÊT recorded a high seat occupancy of over 50%, underscoring its wild popularity among moviegoers and gaining a lot of attention from local media. The figure is 15%p higher than the average seat occupancy rate for CGV Vietnam's general screening rooms. A post profiling CINE & FORÊT that was posted on the CGV Vietnam's Facebook page has received over 16,000 likes and resulted in more than 10,000 comments such as "A beautiful theater unlike anything I've ever seen before" and "I really want to visit this place on a date," providing a measure of local moviegoers' interest and expectations.

CJ CGV Vietnamese subsidiary head Jun-beom Sim said, "We hope that Vietnamese moviegoers will enjoy a pleasant and unique movie-watching experience at CINE & FORÊT, where Vietnam's hot and humid climate meets trendy sensibilities. In the future, we will come up with special screening rooms with various themes so that we can provide Vietnamese moviegoers with the pleasantness of movie-watching at CGV."

Meanwhile, CJ CGV has been steadily expanding its market since its acquisition of Vietnam's No.1 multiplex, Megastar Media Company, in July 2011. CJ CGV, which has firmly established itself as the leading theater company in Vietnam, reached 10 million viewers for the first time in Vietnam in December 2015, and in 2018, the theater company managed to record 10 million viewers in the first half of the year, in June. CGV Vietnam, which has been achieving 10 million viewers faster each year, reached 10 million viewers on May 16, breaking yet again the record for the shortest time it took to achieve that number.