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Remakes of CJE&M's hit shows pouring into Thailand

2018.03.20
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Following [I Can See Your Voice] and [Golden Tambourine], remakes of [Oh My Ghostess], [Grandpas Over Flowers] and [Show Me The Money] will be aired in Thailand in April.


From April, Thai viewers will be able to watch local remakes of CJ E&M's hit shows on a terrestrial TV channel, five days a week.

The total contents provider CJ E&M announced that True4U, a Thai terrestrial entertainment channel, will air remakes of drama [Oh My Ghostess] and entertainment shows [Grandpas Over Flowers] and [Show Me The Money]from April. In Thailand, local remakes of Mnet's music show  [I Can See Your Voice] and [Golden Tambourine] and O’live's food game show [Crazy Market] are being broadcast amidst rising popularity.

▲ Posters of Thai version [Oh My Ghostess](Left) and [Show Me The Money](Right)

Aired on Workpoint TV, a popular Thai production and terrestrial channel, on Wednesdays, [I Can See Your Voice Thailand] has attained an average rating of 4% and the highest rating of 5.57% and has already aired its 100th episode. Currently, the show's second season is being aired and receiving great popularity, ranking in the top 3 on the ratings board.

▲ A still image of [I Can See Your Voice Thailand]

A remake of [Goldeb Tambourine] , a winner of the best music program award at one of the most renowned TV award ceremonies in Asia, was premiered last month on Channel 7, a major terrestrial channel in Thailand. As the show topped the ratings in the same time slot in just four episodes, it is evaluated that popular Korean shows are competitive in Thailand as well.

Starting [Let Me in] with in 2015, CJ E&M has been selling the formats of its hit programs in Thailand, presenting differentiated contents in the market. In 2016, the company established True CJ Creations, a joint venture with the largest paid broadcast provider in Thailand, accelerating its entry into the Southeast Asian market with its local contents production.

"Thai people have a high preference for Hallyu (Korean Wave) contents and Thailand is causing a huge cultural and economic influence on its neighboring countries such as Myanmar and Cambodia. That's why it is looked upon as being a Southeast Asian base for Hallyu," remarked Jang-ho Seo, CJ E&M's Global Contents Director. "Entry of many remakes of CJ E&M's hit shows through Thai terrestrial channels is expected to elevate the profile of Korean contents in Asia."

Thailand is the fastest growing contents market in Southeast Asia. According to the Korea Creative Content Agency (KOCCA), Thailand's broadcast market is forecast to post CAGR of 6.1% and annual sales of $4.026 billion by 2020. As the number of Korean broadcast formats exported to Thailand has soared from one in 2015 to nine in 2017, Thailand topped the list with 25%, outpacing China.

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