CJ’s bakery brand ‘Tous Les Jours’ is going to launch its first 70pyŏng (a land measure of six squares) -franchise in Wooddaocauwoo of the Chinese capital Beijing on the 18^th. This area is considered as the core commercial power of instant bread, because it is a concentrated university district, which includes the Beijing University and 6other universities.

First of all, CJ is planning on opening 3direct management shops in Beijing within this year. Then, they plan to expand franchises nationwide.

The group’s dining corporate CJ FoodVille is planning on showcasing the noodle bay ‘Czen,’ next to ‘Tous Les Jours Shop No.1,’ in November. This is seeking for a counter-trade to China, a country already with a developed noodle cuisine. Initially, Czen is going to differentiate themselves with the introduction of healthy noodles such as ‘Pumpkin Noodle,’ ‘Green Tea Noodle.’ After this is done, they are planning on expanding the chain business.

In this chain business, CJ Tous Les Jours and FoodVille are providing the know-how and manpower, with CJ China Corporate operating the firms.