CJ Healthcare Successfully Completes “Let's Make New Year’s Resolutions with Saessak Boricha (Barley Sprout Tea)” Event
- CJ Healthcare gave away Saessak Boricha to 10,000 visitors to N Seoul Tower for three days from January 13 to 15 on a first-come, first-served basis
- Visitors made their wishes for the New Year, observing scenery at N Seoul Tower with Saessak Boricha.
On January 16, CJ Healthcare (CEO Kang Seok-hee) announced that the company successfully completed the “Let's Make New Year’s Resolutions with Saessak Boricha (Barley Sprout Tea)” Event at N Seoul Tower that was held for three days from January 13 to 15.
CJ HealthCare gave away Saessak Boricha to 10,000 visitors to the N Seoul Tower Observatory for three days from last Friday in order to support their New Year’s resolutions.
Tourists who visited N Seoul Tower during the event proceeded to the observation deck and took pictures with CJ Healthcare's Saessak Boricha or observed the surrounding scenery and made their wishes for the New Year.
CJ Healthcare’s Saessak Boricha launched in May 2015 under the slogan of 'Pureness of 15cm', is a beverage that can be casually consumed instead of water as it is loaded with elements of 15cm barley sprouts. The drink is colorless, sugarless (0 calories) and decaffeinated.
Last year, CJ Healthcare is actively promoting the freshness of the barley sprout tea via various channels such as sponsoring the "Little League Baseball Tournament" where little leaguers competed according to the product concept and the "K-Rising Star Show", a new idol showcase and selecting "Unit Yellow of BOYS24" as their ad model.
"We held the event in cooperation with CJ Foodville while ringing in the new year of 2017 to publicize Saessak Boricha to domestic and foreign tourists to N Seoul Tower as well as support their new year’s resolutions. We are planning to carry out various marketing events to support young people and their first steps into the future”, said Han Joo-heon, a brand manager of Saessak Boricha.
N Seoul Tower, where the event was held, is a multi-cultural space which has been operated by CJ Foodville since 2005 and is known as a must-see place for foreign tourists to Korea. Last September, N Seoul Tower was selected as the first among the top 10 tourist attractions in Seoul according to Korean and foreign tourists.