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VIPS releases Flambé Bone-in Rib-eye Steak

2016.09.22

Bone-in rib-eye steak and fantastic flare captivate your eyes!
VIPS releases "Flambé Bone-in Rib-eye Steak"

- The best taste and texture of steak... "Flambé Bone-in Rib-eye Steak" made of a premium cut of beef
- "Yum Stone Lobster" with butter-flavored garlic oil sauce

"My No.1 Steak House" VIPS (VIPS, www.ivips.co.kr) said on Tuesday that it has released "Flambé Born-in Rib-eye Steak", a successor of its best-seller "Flambé Steak", which has been chosen by one out of every two customers.

As more and more customers love to choose a steak as their dining menu selection and reveal more expectations about the true taste and texture of a steak, VIPS is focusing on adding new premium steak choices to its menu and improving customer satisfaction.

"Flambé Bone-in Rib-eye Steak" presents a smooth texture and rich gravy as it uses "bone-in rib-eye", a premium cut of beef. VIPS explains that the menu selection adds to the excitement of eating as well as taste by applying flambéing, which creates a burst of flames on a dish.

Another new menu selection launched by VIPS is "Yum Stone Lobster" using a premium ingredient - lobster. You can enjoy the cuisine on Yum Stone, a hot stone plate, with a lobster cut in half, while listening to sizzling sounds. It is served with garlic oil sauce flavored with garlic butter and rosemary to dip lobster in. In particular, customers who order Flambé Steak qualify for a side dish upgrade from "Roasted Shrimp" to "Roasted Lobster" for a reasonable price.

"Widely known as a steak satisfying all five senses thanks to its delicious smell and sound, Flambé Steak has become the No.1 steak menu selection in terms of sales," VIPS said. "The new steak menu selection, the successor of Flambé Steak, will be the best choice for customers who want to taste a new premium steak."