CSR Activities

Creativity School to foster prospective cultural


Creativity School to foster prospective cultural

CJ Group (CEO Lee Jay-Hyun) has stepped in to support the dreams of today’s youth and create a virtuous circle of sharing with various members of society. About CJ Group’s representative social contribution program Dream Building Creativity School

CJ Group planned by 17 July to invite 200 teenagers to the 2016 Dream Building Creativity School, which is run by CJ Donors Camp (http://www.donorscamp.org), which operates various sharing activities through education support businesses
for underprivileged children.

Dream Building Creativity School is a social contribution program that helps vulnerable teenagers build their dreams by using CJ Group’s food and culture business infrastructure. As one of the group’s representative programs, it fully reflects CEO Lee’s philosophy of focusing on continuity, employee participation, and business connection for social contribution activities,
as well as the expansion of sharing culture.

For this year, the fourth Dream Building Creativity School is scheduled to be operated for 200 middle and high school students with dreams in five sectors, including music, musical, fashion, cooking and film, for five months from early August.

In particular, the fourth school has expanded its level of support from local childcare centers to schools subject to education welfare priority support programs, alternative schools and local youth training centers.

Employee and university student mentors, as well as external expert mentors!

University student mentors of Dream Building Creativity School

▲ University student mentors of Dream Building Creativity School

The most important point of the Dream Building Creativity School is that various members of society, including university students and leading industry experts, in addition to CJ Group’s internal experts, participate as mentors to provide many-sided and practical mentoring. Those members engage in five cultural industries preferred by teenagers for jobs in the future.

At first, employees of CJ CheilJedang, CJ Foodville, CJ O Shopping, CJ E&M and CJ CGV planned to lead onsite visits to the workplace and undertake practice classes. University student mentors selected in the contest will make a weekly visit to related organizations to provide mentoring for creating cultural products.

While CJ employees offer more professional training based on their business knowledge, student mentors carry out mentoring from the point of view of mentees. For the first to third schools, university student mentors as familiar older members played a major role in helping with emotional and personality-based education by offering counseling and advice on school life.

Special lecture of chef Raymon Kim with aspiring cookers

▲ Special lecture of chef Raymon Kim with aspiring cookers!

External mentors are also the strongest assets in Dream Building Creativity School. The top professionals and celebrities in the industry join the school’s programs as part of a talent donation to support young peoples’ dreams.

For the fourth school, the actor Ahn Seong-Gi takes on a master mentor role which is like the principal of the school. In addition, other mentors working in various sectors are ideal for students interested in related industries: chef Lee Yeon-Bok (cooking), fashion stylist Han Hye-Yeon (fashion), film director Lee Kyung-Mi (film) and musical actor Nam Kyeong-Eup (musical).

They will lead special classes as well as practical courses, and take charge of judges at Dream Stage, which is a presentation for creative products held in January 2017.

“This is a good opportunity for young people to gain practical training and improve their level of knowledge in their chosen field by working with industry leaders,” said a person from CJ Group. “We will make every effort to support their dream building and lead ‘sharing’ cultures with various members of society.”

Based on CEO Lee Jay-Hyun’s sharing principle that “poverty should not get passed on to the next generation because of inadequate access to education,” CJ Donors Camp, founded in 2005, has been supporting one hundred thousand children across 4,000 study rooms nationwide by helping them develop as valuable members of the society through academic, cultural, personality
and dream building education.

As a representative program of CJ Donors Camp, Dream Building Creativity School started to provide training courses in three sectors (music, musical and cooking) to 145 teenagers in 2013. It has since expanded its range of supports every year. As of 2015, more than 500 teens participated in the program to help grow their dreams.