Mnet Asian Music Awards, or MAMA for short, is a major music awards ceremony which has grown in size and stature with Korea's music industry,
starting from Mnet Video Music Grand Prize in 1999 to Mnet KM Music Video Festival in 2004 and Mnet KM Music Festival in 2006. In 2009,
it marked a new beginning as Mnet Asian Music Awards, and has become one of the leading music festivals in Asia, taking place in Macao in 2010,
Singapore in 2011, and Hong Kong from 2012 to 2015.
A leap forward to become a global music festival!
MAMA has become a global music festival that’s broadcast simultaneously across four continents
(Asia, Europe, North America and Oceania) and interacts with fans around the world via social media.
Exquisite combination of technology and art
MAMA was re-launched last year with a new and creative concept,
creating a magnificent never-before-seen spectacle by combining cutting-edge technologies involving a four-sided hologram and kinetic mirror with artistic imagination,
under the theme of "State of Tech Art."
MAMA, keyword of sharing and sympathy
MAMA has become a place for sharing of and sympathy with cultural values between global music fans as a global festival enjoyed by the world,
making it much more than just its awards ceremony and performances. It has in fact served as a win-win platform contributing to the spread of Asian music and
the development of the Korean music industry more generally – a role it looks to build on in the future.