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Since then, CJ has been making customer's life more convenient and healthier with continuous development of new products created ahead of
time with excellent technology through continuous research and development for over 50 years. Following the production of basic food groups
such as the oil and flour, CJ has finally created the new market with the instant rice, "Hat Ban," and pioneered the beverages market with
"Fat Down" and these are the examples where CJ has noticed the new trends ahead of time. Recently CJ is planning to promote bean related
foods in full scale and it released the new bean curd product, "Happy Bean" to make a start. As said, CJ is continuously giving efforts to
meet the needs and demands of customers as the leading company in the domestic food industry while providing the health, pleasure, and
convenience to customers.
CJ is building up the trustworthy images by providing the best quality products while approaching customers as a familiar brand with its
strong brand power such as "Baekseol." This type of brand power has also displayed great influence for CJ's food services provided through
CJ's accumulated know-how such as the circulation of comprehensive food materials, institutional meal services and the supply of food
materials, as well as the restaurant businesses deployed in many different concepts and styles and the bakery businesses and has built up
the strong image for the product and service that customers can trust.
CJ also promises the healthy life to customers along with the joy through the taste by providing comprehensive health related services
through the health food brand, CJ Nutra, along with the distribution of health food. CJ is also giving efforts to build up the international
brand image through the globalization for its feed business that started based on the soy bean processing technology by maintaining high
market share in Korea and also by making inroads into China, Indonesia, Vietnam, and Philippines in the early stages.
As the key business of CJ, CJ's Food & Food Service business is contributing to the affluent food culture through various products and
services satisfying the health and taste of customers. CJ is also giving efforts to transmit the great flavors of Korea to the world
through the export of various products and with various businesses making inroads into the overseas markets. Great foods and products of
Korea that you can find everywhere in the world, it is the world that CJ is making. |
